LIL BABY SHARES NEW VIDEO FOR "SOUTHSIDE" AHEAD OF NEW PROJECT HARDER THAN EVER

Atlanta artist Lil Baby has just released his new song "Southside" produced by Southside from his forthcoming album Harder Than Ever. The anticipated project arrives Friday, May 18th on Quality Control Music / Universal Music Group / Motown Records.  Already Lil Baby has collaborations with Lil Yachty, Gunna, Rylo, Moneybagg Yo, Quavo, and Young Thug, under his belt. In 2017 he debuted with his mixtape Too Hard, and since then has been acclaimed by The New York Times, FADER, XXL, Pitchfork, Genius, Mass Appeal, MTV, and more. Without even dropping a debut album Lil Baby clocks over 656 million streams collectively. 

He is now doubling down with his debut album Harder Than Ever. On the new project Baby finds himself continuing to speak his unfiltered truth: raising the bar with refined story-telling, infectious melodies and a unique perspective on his personal pain and struggle. His singular voice is one born out of being imprisoned to finding an outlet inside himself that set him free in spirit.
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