NEFEW - "Settle for Less" (Video)

The latest visuals from Hip-Hop duo NEFEW, “Settle for Less,” provide much more than your typical music video, because these two have revealed what’s essentially a short film set to their own music. And not to be outdone, they directed it themselves.

The duo of rapper/producer Polemikk and DJ/producer PA-Double hopped behind the lens for one of the year’s most entertaining and engaging videos. And at first, it appears to center on the atmospheric track’s refrain of “I will not settle for less, I will not settle for less… than perfect.” That’s because it unfolds like a tale of a troubled young man whose life goes sideways when he goes too far pursuing his dream of more.

But the twist that arrives toward the end will likely leave you hitting the replay button to figure out exactly how everything came to a head. It’ll also provide another opportunity to listen to yet another standout tune from NEFEW, who have been releasing grounded, yet forward-thinking, Hip-Hop for nearly a decade.

Check out the visuals for “Settle for Less” and go support their latest project, the Slides EP, which is now available via On Our Feet Ent. through iTunes and all major digital retailers and streaming platforms.

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